Far and Near was established in 2006 with the mission of providing innovative and unique cycling components. With over 7 years of product testing and research & development, Far and Near specializes in the design of light-weight stems, handlebars, cranksets, seatposts, and other related bicycle components.

Far and Near's unique and innovative product development is seen most recently in the release of double anodized multi-colored road and mountain chainrings, as well as colored replacement hoods available for Shimano, SRAM, and Campagnolo shifters.In addition to component development under its own name, Far and Near also works with companies looking to extend their product lines in a global market, utilizing Far and Near's design and manufacturing resources. Far and Near prides itself on its ability to create products with appeal directed to specific marketplaces.